The IYASU
Story

Want to find out more about the IYASU story, the founder behind our range of vegan medical bags and our sustainable, cruelty-free materials? Then read on!

IYASU (pronounced I-ya-soo) is a luxury brand of medical bags, with sustainable, ethical fashion at the heart of its philosophy.

The brand was created by Dr Catherine Fernando, a Scottish GP. She envisioned a collection where beauty and functionality played vital parts. She also wanted that the bags reflect the needs and desires of the increasing numbers of female healthcare professionals.

It was important to her that the bags were made of the most eco-friendly and cruelty-free materials possible. And that they were produced without harm to the world, people or animals.

The IYASU story: vegan medical bags for female healthcare professionals

Iyasu is a Japanese word that means ‘to heal’.

IYASU vegan medical bags for female doctors

To us, it exemplifies the work of dedicated healthcare professionals all over the world.

A Short History of Medical Bags and the Rise of Women in Medicine.

InspirationalWomen

At IYASU, we have chosen to honour some of the outstanding women in Medicine who have fought for social equality, revolutionised medical science and achieved inspirational feats of academic or humanitarian work.

Find out more about these pioneering women who are part of the IYASU story.

Elizabeth Blackwell

1821 – 1910

Elsie Inglis

1921 – 2011

Marie Curie

1867 – 1934

Gertrude Elion Bell

1918 – 1999

Rosalyn Yarow

1821 – 1910

Virginia Apgar

1909 – 1974

Mae Jemison

1956 –

The IYASU story: Malala Fund

IYASU have partnered with the charity AKAYA to support the education and empowerment of girls in Ghana by giving 5% of sales from each “Elsie” bag to them

The IYASU Story: Our Manifesto

IYASU is a cruelty-free brand for female healthcare professionals.

We do not participate in the exploitation of our planet, people or animals.

5% of our profits are donated to education and healthcare charities.

We only use eco-friendly and vegan alternatives to leather.

We only use recycled plastic bottles for the lining of our medical bags.

We believe in empowering women all over the world.