The IYASU
Story

Want to find out more about the IYASU story, the founder behind our range of vegan medical bags and our sustainable, cruelty-free materials? Then read on!

IYASU (pronounced I-ya-soo) is a luxury brand of medical bags, with sustainable, ethical fashion at the heart of its philosophy.

The brand was created by Dr Catherine Fernando, a Scottish GP. She envisioned a collection where beauty and functionality played vital parts. She also wanted that the bags reflect the needs and desires of the increasing numbers of female healthcare professionals.

It was important to her that the bags were made of the most eco-friendly and cruelty-free materials possible. And that they were produced without harm to the world, people or animals.

The IYASU story: vegan medical bags for female healthcare professionals

Iyasu is a Japanese word that means ‘to heal’.

IYASU vegan medical bags for female doctors

To us, it exemplifies the work of dedicated healthcare professionals all over the world.

A Short History of Medical Bags and the Rise of Women in Medicine.

mid 1800s mid 1800s
late 1800s late 1800s
1900 – 1905 1900 – 1905
1905 – 1970 1905 – 1970
1970 + 1970 +

mid 1800s

The iconic Gladstone bag, which became synonymous with the traditional doctors’ bag was invented in London by a leather case maker named Edward Cole in the late 19th Century. It was named after William Gladstone who was the prime minister of Great Britain 4 times between 1868 and 1894.

During the Victorian era, Medicine was a very male dominant profession, as women were not even permitted to go to medical school until 1876, let alone practice as Doctors.

late 1800s

Until the late 1800s the focus of girls’ education was towards their role as wives and mothers. Skills such as how to make delicate conversation, sew or manage servants were taught to the rich, whereas most of the poor had little access to schooling and literacy rates in lower social classes were low.

Universities were open only to men and even when they started to accept a small number of women, the ladies had to seek permission to attend lectures and were not awarded degrees. Medicine was one of the last professions in the UK to permit women to enter.

1900 – 1905

By 1900 there were 200 female doctors practicing in the UK. This number grew gradually, although strong opposition and negative attitudes to their pursuit of education and training in the medical profession remained.

1905 – 1970

In 1905 Dr Van Dyke, the president of the Oregon State Medical Society, stated, “Hard study killed sexual desire in women, took away their beauty, brought on hysteria, neurasthenia, dyspepsia, astigmatism and dysmenorrhea. Educated women could not bear children with ease because study arrested the development of the pelvis at the same time it increased the size of the child’s brain and therefore its head. This caused extensive suffering in childbirth”

1970 +

Despite this attitude, numbers of female medical trainees in Britain increased during the First and Second World Wars due to the necessity of men to leave the country to fight. However, there was still much gender discrimination in selection for medical school places and “marriage bars” were commonplace meaning that women could be asked to resign from professions once they married or became pregnant. Even by 1975 it was still perfectly legal to employ a man instead of a woman, for no other reason than their gender.

Thankfully, in the 1970s The Women’s Liberation Movement and The Sex Discrimination Act, began to level the playing field. Women could no longer be asked to resign if they married, and applications to medical schools were considered on a formalized basis of merit rather than social class or gender.

Today, over half of medical students and two thirds of GP trainees are female.

InspirationalWomen

At IYASU, we have chosen to honour some of the outstanding women in Medicine who have fought for social equality, revolutionised medical science and achieved inspirational feats of academic or humanitarian work.

Find out more about these pioneering women who are part of the IYASU story.

Elizabeth Blackwell

1821 – 1910

Elsie Inglis

1921 – 2011

Marie Curie

1867 – 1934

Gertrude Elion Bell

1918 – 1999

Rosalyn Yarow

1821 – 1910

Virginia Apgar

1909 – 1974

Mae Jemison

1956 –

The IYASU story: Malala Fund

Too many girls around the world still do not have access to education. Let’s change that. 

We have chosen to support the Malala Foundation. They are working worldwide to improve access for 130 million girls to go to school. They have projects in: Pakistan, Brazil, Nigeria, Turkey, Lebanon, Ethiopia and Afghanistan.

Find out more about their work on our blog.

The IYASU story: Malala Fund

IYASU have partnered with the charity AKAYA to support the education and empowerment of girls in Ghana by giving 5% of sales from each “Elsie” bag to them

The IYASU Story: Our Manifesto

IYASU is a cruelty-free brand for female healthcare professionals.

We do not participate in the exploitation of our planet, people or animals.

5% of our profits are donated to education and healthcare charities.

We only use eco-friendly and vegan alternatives to leather.

We only use recycled plastic bottles for the lining of our medical bags.

We believe in empowering women all over the world.