Podcast: Becoming a Creative Retail Doctorpreneur

From GP to Doctorpreneur – Dr Catherine Fernando

Dr Catherine Fernando is a GP near Edinburgh and a mother of 4. She recently launched IYASU, a company that designs luxury vegan medical bags and celebrates women in healthcare. In this podcast, she shares her experience of becoming a creative retail doctorpreneur from scratch.

Listen to the podcast’s host Abeyna and Catherine discuss:

  • How Catherine overcame a diagnosis of Hodgkin’s Lymphoma as a junior doctor
  • How this experience eventually helped build up the resilience and tenacity needed to become a doctorpreneur
  • Steps she took to design a bag from scratch and without a fashion degree
  • The sacrifices she made professionally and personally while building her business including quitting her job and homeschooling 4 children
  • Advice she has for budding retail doctorpreneurs

Check it out now!

Published On: 11 May 2023Categories: IYASU, Women In Medicine

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